The primary objective of this project was to create an attractive and informative point of purchase (p.o.p) display for the maple syrup made on campus. This project is a collaboration with the SUNY Oswego’s Office of Sustainability’s program Maple On Tap. Some of the main areas the Office of Sustainability wanted to focus on promoting were that one, the students and other individuals could learn how to make maple syrup themselves and two, how the maple syrup on campus is made sustainably and with the help of many students, staff and faculty. Our client was very clear that they wanted the guidelines of this project to be consistent with both campus guidelines and mesh well with the current style of the brand product.

In addition to creating the p.o.p Maple Syrup display, we were assigned to create about three or more different deliverables in order to promote this product. I created an Informational Poster Board to sit alongside the display, a brochure, a social media post, a poster series(set of 3), as well as created a slogan.