Lululuxe; A Lululemon Brand Extention

Packaging Design - Photoshop & Adobe Dimension - 2024 Group Project

These assets were created for use in a group project for SUNY Oswego’s Packaging and Design class. The objective of this assignment was to work as a colaborative team in order to create a brand extension for an already existing brand. The purpose of this project was to practice peer communication, introducing a brand into a new market, and expanding a brands potential to increase their number of consumers, while still catering to their current consumers and brand personality.

Fair use statement

This Brand-Extension Design Project on Lululemon may contain copyrighted material, the use of which has not been specifically authorized by the copyright holders. The material is made available on this portfolio / portfolio website /student exhibition as a way to advance research and teaching related to graphic design and more specifically branding. Through context, critical questioning, and educational framing, the Brand-Extension Design Project on Lululemon, therefore, creates a transformative use of copyrighted media. The material is presented for entirely non-profit educational purposes. There is no reason to believe that this Brand-Extension Design Project on Lululemon will in any way negatively affect the market value of the copyrighted works. For these reasons, we believe that the Brand-Extension Design Project on Lululemon is clearly covered under current fair use copyright laws.

We do not support any actions in which the materials on this Brand-Extension Design Project on Lululemon are to be used for purposes that extend beyond fair use.